Google Local Services Ads can now bill you for a missed call during business hours (Google's email to advertisers gave October 1, 2026 as the start). Here is the rule as Google's help page states it, who it hits, and what to fix in your phone setup.
Most service business Google Business Profiles are 60% complete. The missing 40% is where the calls are. Here's the exact setup that moves the needle — in under 20 minutes.
The local SEO checklist we run for every service business client — Google Business Profile, citations, on-page signals, reviews, and the fast wins most businesses miss.
After the March 2026 Google core update, the local SEO landscape shifted for service businesses. Here's what's working now, what's not, and where to focus your attention.
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